Graphic Design Course Outline

Graphic Design Basic (Photoshop & Illustrator) – 2 months – Fee Rs. 24,000

Graphic Design Basic (Photoshop, Illustrator & InDesign) – 3 months – Fee Rs. 30,000

Course Description

Students will learn and apply the fundamentals of various software applications (such as Illustrator and Photoshop), web design, image editing, drawing, graphics, and branding. Students will experience what it’s like to work on advertising and marketing industry projects while coordinating technical tasks with such important skills as:

  • Organization
  • Management
  • Communication
  • Ethics
  • Teamwork

Students will be given challenging real-world projects and assignments typical for the graphic design industry. Students are expected to create quality works and students will be given opportunities to redo their work so that it meets the standards discussed during the course. Classroom activities will also include reading, research, projects, and problem-solving. Students will often work in teams, but they are expected to complete individual assignments in relation to the team’s work Assessment methods will be based on the following assignments:

  • Written Exams
  • Tests
  • Quizzes
  • Oral & Written
  • Research Reports
  • Various Projects
  • Demonstrate a thorough understanding of the graphic design elements.
  • Read, understand and communicate in graphic design language
  • Use professional software programs such as Adobe Photoshop and Illustrator
  • Demonstrate positive work behavior and learn to solve problems with critical thinking.

Color Theory

  • Understanding RGB vs CMYK Color
  • Basic Color Terminology
  • Color Meaning (Positive or Negative)
  • Color Sychology
  • Scince of Color
  • Design for Diversity of Culture: Perception of Colors
  • Color Perception & Human Responses
  • Active & Passice Color

Typography

  • Understanding Typography & Type Face
  • Types of Fonts
  • Font Size & Measurement
  • Typography Hierarchy
  • Font Pairing with Image
  • Egibility vs. Readability

Design Principle

– Balance              – Repetition

– Hierarchy           – Alignment

– Proximity           – Contrast 

– White Space

Adobe Illustrator

Our course will help you create unique vector artworks, learn how to use drawing tools and create your own designs more easily and professionally with the help of such powerful application as Adobe Illustrator. If you learn to use Adobe Illustrator, you will be able to find a job in an advertising agency, design studio or for any company that produces promotional materials for their own business.

Understanding vector graphics and use of tools

  • Exploring the interface
  • Choosing a workspace
  • Opening a file Using Artboards
  • Changing your view
  • Zooming and scrolling
  • Using tools and panels

Creation of visual shapes, working with vector objects (including working with lines & structures), and understanding drawing tools. Creation of visual shapes, working with vector objects (including working with lines & structures), and understanding drawing tools.

Understanding vector graphics and use of tools

  • Working with straight & curved lines
  • Learning Image Tracing
  • Creating a tracing template

Color modes and their switches; creation of custom colors

  • Export Options
  • Exporting in PDF
  • Print File Format and Proof Setup Option
  • Optimizing JPEGs
  • JPEG Smoothing Selective Quality
  • Web PNG
  • Optimizing PNGs
  • Creating Shape Gradients and Pattern Fill Edges
  • Compound Shapes
  • Symestry & asymestry Shapes
  • Gyometry Shapes
  • Organic Shape
  • Lines and Pen Tool Creating Curves Modifying Shapes
  • Paragraph formatting
  • Using paragraph and character styles,
  • Editing styles Putting text on a path
  • Creating outlines

Adobe Photoshop

Adobe Photoshop is a raster graphics editor. a raster graphic represents a two-dimensional picture as a rectangular matrix or grid of square pixels, viewable via a computer display, paper, or other display medium.

  • Introduction Photoshop?
  • Interface & Layer Panel
  • Important File Format
  • Grid, Guidlines & Margin
  • Text Tool & Alignments
  • Shape & Elements
  • Stroke & Shadows
  • Selection & Masking
  • Brushes & Brush setting
  • Understanding Blending Mode
  • Photo Retouching
  • Filter
  • Preset, Plugin
  • Understanding Smart Object
  • Photo manipulation

Adobe Indesign

Adobe InDesign, an industry-leading publishing design software, empowers professionals in graphic design and marketing. Seamlessly integrated within the Adobe Creative Cloud, it collaborates effortlessly with Illustrator and Photoshop, while also excelling as a standalone tool. With its intuitive interface and robust features, InDesign sets the standard for print and digital design.

  • ntroduction InDesign?
  • Interface, Layer & File Format
  • Grid, Guidlines & Margin
  • Text Tool & Alignments
  • Working on Master Page
  • Working on Table
  • Bullet & Numbring
  • How to work multiple pages
  • Data Merge (Work with Excel)
  • Creating Page Layout

Brand Design

  • Understanding Branding Basics
  • Introduction to Branding
  • Importance of branding in business
  • Historical context and evolution of branding
  • Defining Brand vision, mission, and values
  • Identifying target audience and market analysis
  • Competitive analysis and positioning
  • Elements of brand identity (Logo, Color, Typography, Imagery)
  • Case Studies on Successful Brand Identities
  • Crafting brand narratives
  • Building brand voice and messaging
  • Case studies on effective brand communication
  • Finalizing brand design projects
  • Presenting and critiquing final designs
  • Reviewing the importance of consistency and adaptability in brand design